At first I analyzed a typeface that I didn't like, then I chose 3 keywords; playfull, constructed, geometrical, and created a new font from those.
My sourc of inspiration was, the constructed and geometrical forms of Bau Haus and the basic forms and colors of Piet Mondrian De Stijl.
The assignment was given by my teacher Kenn Munk and I worked on it for 3 days.
The case, which is for the Danish official travel guide, Visit Denmark, is focused on the branding, tale and commercialization of the Danish vikings. It aims to position Denmark as world leading within adventure tourism, based on the tales of our ancestors.
The children, the future true vikings and target group, is the baseline for our communication. Through the “Visit The Vikings” game, which is our primary communication form, the children gain appetite for the life as a true viking. Through qualitative research methods we obtained relevant and abundant information on and insight into children’s behavior, from their own perspective, within gaming and the associated social context, to this topic, such as values, opinions, emotions and general behaviour of the individual and their role and relation to each other within the group.
The game motivates them through the effort of collecting points, reach new levels, battle each other and by the identifiable relation through the characters as their avatar and mentor for becoming a true viking. By this interaction, increasing knowledge and interest for the raw, utopic life of vikings, “Visit The Vikings” offers a large range of real and practical events of historical but mostly adventurous interest in the vikings’ country of origin. Here the children and their familiy can immerse into the world of vikings, find their inner viking and become true vikings themselves in real life.
The assignment was given by my teachers Torben Bank and Anders Bruun and is a fictive project developed in cooporation with Helena M. Holm, Julia V. Popova and Nicolaj Randeris Johannesen We worked on it for 9 days.
The magazine targets young adults, living alone, between 18 and 28 receiving SU (The danish government pays an education allowance to students above 18) . The magazine contains articles, news, calender ect. and can be used a bit like a self help manual "how to spend your SU wisely".
It's a free magazine, so to save money on production, we chose to make it as a DIN A2 folded newspaper page.
Logo: SUS is a mix between SU and S.O.S.. The font we have used is handwritten, to give the covers a personal feel.
We have made it very colorful in a combination with black and white elements which give a great contrast. The collage style relates to the school and the patterns - to the school notes. The very playfull covers makes students curious - and because the covers reflects the inside, it stays interesting to read and although it contains long articles the playfullness makes it easy to overcome. The collage always shows the theme of the magazine.
SU is a short form for Statens Uddannelsesstøtte - State Educational Support and Grants and it is managed by the Ministry of Science, Innovation and Higher Education.
The assignment was given by my teacher Lisbeth Højmark and is a fictive project developed in cooporation with Helena Holm. We had to design 3 magazine covers and we worked on it for 4 days.
Christiania is a self-proclaimed autonomous neighborhood located in central Copenhagen. Originally the area was used by the military, but when the danish defense cleared out the barracks in 1971, a number of squatters moved in, and that was the beginning of the Freetown of Christiania.
In 1978 the freetown of Christiania was made official, and already then the area was pedestrian. This forced people to think of other transport methods, and in 1984 the first carrier cycles were launched.
Design: The website is very modern, timeless and user friendly just like the bike. The yellow color is taken from the three yellow circles on the Christiania flag. We find the mobility and usage of the bike very important, thats is why you, as a private person, can #Christianiabikes on a image of you and your bike, and participate in the lottery. If your image get shown on the site, you have won a price. That way, other people looking on the site will get inspired to get a Christianiabike.
The assignment was given by my teacher Toben Bank and Anders Bruun and is a fictive project developed in cooporation with Helena Holm. We had to design a web site for Christiania Bikes. We worked on it for 4 days.
Gear Geeks is a fictive mega store which sells music instruments and extras. Its a store for beginners and more experienced, the personal interaction with customers is very important, as well as the stories that follows with a 'generation-store'. Like when a older and more experienced person remembers that he got his first 'guitar' right here.
My thought was that I wanted to create an identity that would seem authentic and old-school - the dirty sheets does that, the signature logo as well, but it also makes the identity really personal, modern and trustworthy. In my adds i try to bring the feeling a musician get by thinking of his/hers first instrument alive, which can be a inspiration source to beginners as well.
The assignment was given by my teacher Jesper Olsen and is a fictive project. I have worked on it for 5 days.
I had to create a poster and CD cover for the album Quietly There. The genre is Jazz and after listening to the different tracks, I got a good feeling about the music and the way the sounds quietly melt together inspired me to make the illustration where the two main instruments, played by the two main artists, melt together. The music is some how golden - and from a golden age, so the lines are made in gold as the color of the instruments. The darkblue of course symbolises the dark and quiet night.
Inside the cd sleeve, there the history of the band is written. The CD must be removed before you can read all of it.
The assignment was given by my teacher Paul Wilson and is a fictive project. I have worked on it for 3 days.
Japin is a Nordic inspired sushi restaurant placed in the center of Aarhus, Denmark. The name Jap'in is a short form for Japanese walk in - the logotype is inspired from the Japanese characters and geometrical forms. We have combined Japanese and Scandinavian design. Two styles which goes well together. Both are very clean with a lot of white space, the blueish/greenish color Pantone 3265 C symbolises, rawness, freshness and gives a great contrast to the black typography and the white space. Our pattern is inspired by the ocean and the rather traditional Japanese patterns. The shaping of the pattern is taken straight from our logotype to increase the recognition effect. Our layout is inspired by the Japanese typography format "Tategaki", depending on which way you turn the page vertical lines appear.
The assignment was given by my teacher Simon Halskov Nielsen and is a fictive project developed in cooporation with Helena Holm. We worked on it for 4 days.
Different drawing techniques.
Originally; Dyrevennen is a membership magazine from the animal protection organization Dyrenes Beskyttelse, as a paying member of this organisation you help protect animals i need and you also support the political work the organisation does for more animal wellfare.
As 'thank you' you receive the 'members' magazine 6 times a year. It includes behind the scene stories, interviews ect.
Name: In my redesign of the magazine i changed then name from dyrevennen the animal friend to dyreven animal friend, its slightly shorter, has a better iconic ring to it and it still has the same meaning.
I wanted to make the text-heavy pages easier and more fun to read,
so i made the format larger, so that the text-heavy pages got more whitespace, i mixed some typographies and spiced the text up with colors. Like in the interview, the questions are all black, and the answers are red. I have changed the "ordinary" magazine, to a newspaper, with character which is nice for the eye, and fun to read.
Every issue change colors, like you can see on the two other covers that i have made.
The assignment was given by my teacher Lisbeth Højmark and is a fictive. I have worked on it for 6 days.
I had to redesign a packaging, of own choosing.
I choose a popcorn packaging because they in general look childish and a lot of adults still eats popcorn, the packaging design just doesnt speak to them.
My goal was to create an exclusive packaging and add new flavors, like cinamon, chilli, wasabi, paprika, but of course still have the ”original” with salt.
The box is a smiple squared box, you take the lit of, turn it upside down and then you have a nice display for the kitchen, containing the 5 popcornbags. The white part of the box you use to serve the popcorns in and it can be cleaned and reused several times.
With this new idendity, you can not only have the popcorns placed with the sweets at the supermarket but also place them with the wine and other gorumet foods. It can also be sold in small boutiques, where they sell wine, chocolate and such.
The assignment was given by my teacher Simon Rubaudo and I worked on it for 2 days.
The assignment was to design a packaging for cereals.
I made tha packaging as a cylinder shaped box, on the one side there is written if its cereal, oatmeal, musli ect. and on the other side you have Go, like in ready set GO.
When you pull the lit of, the brand name Go Morn appears, which means Good morning in danish.
The assignment was given by the School of Visual Communication and I worked on it for 3 days.
The school curriculum has a very long text with all the information you need about the structure, the content and the rules of the school.
The stuff is quite important to know, but it's really no pleasure to read at all.
To add more whitespace to the pages i made the format 30x45 cm, with slim paragraphs floating over the pages. With the extremely big headlines i add'ed a great dynamic to the pages. By changing the colors i divided the content in three.
The assignment was given by my teacher Lisbeth Højmark.
I worked on it for 5 days.
Sumscope is a China located financial technology institution focused on the RMB OTC-Market.
With a creative idea based on the 100 RMB Note and references like the Great Wall Sumscope take pride in their culture and stays true to their origins even thought the goal is to make them more international.
I have created an identity with modern trends and international character. The identity comes alive in the details, it stays light and friendly through the division of the whitespace and appears modern and minimalistic because of its tight grid.
The project includes Visual Identity, Web Design, Editorial Design, Campaign and Product Design.
The assignment is fictive and was given by the School of Visual Communication.
The project is based on Sumscope but has no further connection, was just a part of my practical training exam.
No copyright infringement is intended, if there is a problem please let me know.